ADAC Urlaub
What is ADAC Urlaub?
ADAC Urlaub is the communication platform of ADAC travel agencies. It inspires with travel destinations around the world and provides information on travel tips and trends. Together with KLAMBT 2022, storyboard won the entire production of the magazine, both print and digital.
Task
- Content creation
- Project management
Implementation
For each issue of the magazine, storyboard provides the appropriate image and text content for the design of the magazine page on adacreisen.de. Here you will find the highlights of the current issue and the e-paper for digital browsing and downloading. In addition, we prepare online specials on various trips and destinations, such as the most fascinating train routes in Switzerland or adventure tours in Namibia.
Task
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? 6 times a year
- Distribution: Available free of charge at all ADAC offices and ADAC travel agencies or can be ordered online directly
Implementation
storyboard has developed a holistic content concept for ADAC Urlaub that seamlessly combines inspiration and information. With many years of experience and expertise in the field of tourism, and in close cooperation with ADAC travel experts, our team is responsible for strategic consulting, journalistic topic planning, and all content production for print and digital media.
The concept is regularly reviewed and flexibly adapted to new developments in the travel industry and current trends in order to always reach the target group in the best possible way. The magazine is published six times a year in ten different regional editions. A digital version is available via the online portal of the ADAC travel agencies.
The ADAC Urlaub magazine makes you want to travel on 52 pages. Renowned authors report on current travel trends and the most beautiful destinations in the world. The reports are complemented by impressive pictures. In addition, there are practical tips from the travel experts at the ADAC travel agencies.
Browse through the entire magazine here
Task
- Photo production
- Content creation
- Art direction (layout & design)
- Project management
Implementation
The magazine supplement was produced by storyboard in collaboration with the tourism associations of Carinthia and Styria. The special offers inspiration and tips for a vacation in southern Austria. The 48 pages showcase the most beautiful places in both provinces—tailored to connoisseurs, adventure seekers, and wellness enthusiasts.
