passt! & richtiggut.de
What are passt! and richtiggut.de?
passt! is BAUHAUS's free customer magazine. Its 80 pages provide information on trends in the areas of construction, renovation, do-it-yourself, gardening, and balconies. In a variety of reports, profiles, and interviews, it gives a voice to people who do something extraordinary or are particularly good at something. People who get new things off the ground, tackle things creatively, and pursue their sometimes visionary ideas with passion. The website richtiggut.de explores topics for DIY enthusiasts and craftsmen in greater depth, supplementing them with videos and step-by-step instructions, for example.
Task
- Conceptual support
- Content creation
- Project management
Implementation
Selected articles from passt! magazine are extended into the digital realm by storyboard, creating a seamless connection between print and online. In addition, we continuously develop new, independent content that enriches richtiggut.de with fresh ideas and trends. By regularly maintaining and updating the existing content, we ensure that the online magazine remains relevant and inspiring.
We enter all articles into the BAUHAUS content management system, thus ensuring a smooth publication process. In addition, storyboard creates a magazine animation for each issue, which BAUHAUS publishes on its social media channels on the publication date.
Task:
- Content creation
- Art direction (layout & design)
- Photo production
- Project management
Hard facts
- How often? Twice a year
- Distribution: Display in BAUHAUS specialist centers
Implementation
With its three main sections, “Home,” “Leisure,” and “Garden and Balcony,” passt! magazine offers a wealth of stories that inspire readers to try new things and do things with their own hands. On top of that, there are creative DIY ideas and practical crafting tips.
Across 80 pages, passt! magazine offers exciting insights into unusual professions, personal passions, and practical projects that inspire readers to get creative themselves. DIY enthusiasts will find plenty of inspiration—from balcony bars to stair renovations. Anyone who discovers an exciting idea can get started right away. All the necessary products are available in one of over 150 BAUHAUS specialist centers in Germany.
Browse through the entire magazine here:
Task
- Photo production
- Video production
Implementation
Our photographers capture the atmosphere of the people and companies portrayed in an authentic way. A videographer often complements the production team. This results in high-quality videos as well as images, which are played on richtiggut.de, the BAUHAUS Instagram channel, or in the BAUHAUS app—as in the report on Wuppertal-based canoe builder Fritz Siepen. Or trail maintenance worker Andi Schatz from the Austrian Alpine Club, who looks after the numerous hiking trails with the help of young volunteers.
Image and video material is also regularly produced for DIY ideas: from detailed step-by-step instructions for the website and app to animations for social media. One example is the DIY balcony bar, whose creation process our team visualized and animated for richtiggut.de and Instagram.
