BORA Magazine
What is BORA Magazine?
BORA Magazine is a publication by cooktop extractor system manufacturer BORA. It is aimed at both end customers and specialist retailers. It combines the depth of information found in a product catalog with the inspiring content of an interior design magazine.
„We have been working with storyboard for many years on the design and implementation of BORA magazine. The content is created in close consultation thanks to a finely balanced process workflow. We particularly value the experience of our colleagues at storyboard when it comes to graphic design and coordinating the 15 language versions.“
BORA marketing team
Task
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? Once or twice a year
- Distribution: Available from retailers, at trade fairs, in stores, and as an e-paper
Implementation
Each issue inspires readers with a home story featuring an extraordinary home with a BORA kitchen solution. The magazine also contains detailed product overviews, news from product development, and information about BORA's sponsorship activities. Readers will also find tips on kitchen planning, recipes, and inspiration for kitchen design and lifestyle. The international publication is available in 15 languages, which can be accessed collectively on the BORA website.
The BORA Magazine 2025 focuses on the kitchen as the heart of the home. In addition to new products such as the self-cleaning BORA Sink, the issue features the stylish Vyn restaurant run by Swedish Michelin-starred chef Daniel Berlin, who is known as a culinary visionary of New Nordic Cuisine. Slovenian professional cyclist Primož Roglič from Team Red Bull – BORA – hansgrohe also presents his two favorite routes.
Browse through the entire magazine here:
Task
- Photo production
Implementation
Recommendations are the best form of advertising. That’s why we showcase our products in the homes of BORA fans. Our renowned international photographers travel throughout Europe to capture the homes of BORA customers in home stories. The result: exclusive images that reflect the flexibility of BORA systems.
