LfA Magazine

Tasks

• Content adaptation for website
• Project management

Implementation

storyboard prepares the content of the print magazine for digital publication in the magazine section of the LfA website. Both the text and image formats are adapted to the customer-specific requirements of the content management system.

Tasks

• Content conception for LinkedIn
• Video production
• Project management

Implementation

storyboard designs and produces thematic posting series for LinkedIn on behalf of LfA, such as the 2024 series “LfA meets” focusing on trade. The series features entrepreneurs from the Bavarian retail sector, supplemented by animated infographics that illustrate the evolution of trade from the Stone Age to the present day.

In addition, social media videos are created that authentically tell stories of support – such as the video interview “LfA visits Bergzeit.”

Tasks

• Content creation
• Art direction (layout & design)
• Project management

Hard facts

• How often? Twice a year
• Distribution: Personalized magazine is sent by mail; non-personalized version is available at LfA trade fairs and events and is included as an insert in relevant trade media

Implementation

storyboard redesigned LfA Magazine in 2016. Each issue focuses on a specific topic (e.g., digitization, generational change, women in business), which is explored in depth through expert interviews and company profiles. The people and stories behind the financing are presented in photo shoots and stylish layouts. An infographic or illustration clearly summarizes the key facts and developments relating to the main topic.

LfA Magazine covers a wide range of topics related to business, business development, and innovation in Bavaria. It focuses on inspiring company profiles and success stories of Bavarian businesses, as well as in-depth interviews with experts from the worlds of business and politics.

The service and advice section offers tips on funding opportunities and financing solutions, supplemented by the latest milestones and developments at LfA as a partner for businesses and local authorities.

Browse through the entire magazine here:

Tasks

• Creation of infographics and illustrations
• Photo production

Implementation

With authentic portraits and atmospheric snapshots from day-to-day operations, our photographers put the people behind the companies in the spotlight. The high-quality images form the basis for the magazine's appealing layout and bring the company portraits to life.

In addition, the graphic design team at storyboard designs and produces elaborate infographics that present complex topics such as the LfA's updated support packages in a clear and visually appealing way.