M-Puls
What is M-Puls?
M-Puls is the service magazine of Stadtwerke München (SWM) and has a circulation of approximately 1.1 million. It provides residents of the Bavarian capital and the surrounding area with information on current topics and life in Munich.
"With storyboard we create our customer magazine M-Puls. We are very satisfied with the collaboration. We particularly appreciate the competent familiarization with sometimes very complex specialist topics, the creative and target group-oriented implementation and the reliability of the team."
Natascha Lung, Marketing & Kommunikation SWM
Tasks
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? Four times a year
- Distribution: Free of charge on public transport, as a newspaper supplement, and as a PDF download from the download center at swm.de
Implementation
Staying well informed about Munich and the surrounding area: that is the goal of every issue of M-Puls. The focus is on topics related to water and energy supply as well as renewable energies.
M-Puls takes a look behind the scenes at Stadtwerke München and captures the spirit of life in the city on the Isar. Each issue also contains practical tips on M-Bäder swimming pools, drinking water, telecommunications, mobility, and Münchner Verkehrsgesellschaft (MVG), a subsidiary of SWM.
Browse through the entire magazine here:
Tasks
- Content creation
- SE optimization
- Project management
Implementation
To make the content of M-Puls digitally accessible in the long term, selected articles are published in the SWM online magazine. To this end, the articles are prepared according to SEO criteria with keywords, metadata, and additional online-specific content. In addition, storyboard also designs and produces online-exclusive content for the magazine section on swm.de.
Task
- Photo production
Implementation
In collaboration with renowned Munich photographers, storyboard produces a wide range of visual material for M-Puls magazine – from behind-the-scenes insights into SWM to authentic portraits of the people who keep Munich running. Custom illustrations by renowned artists complement the visual concept of the service magazine. The result is a lively visual language that showcases both the technical infrastructure and the human side of Stadtwerke München.
