NewHealth.Guide

Tasks

• Podcast concept
• Podcast production
• Project management

Hard facts

• How often? Once a month
• Distribution: On newhealth.guide/podcast and everywhere else where podcasts are available (Spotify, Apple, Google, Amazon Music, Deezer)

Implementation

storyboard designed and produced the “NewHealth.Podcast” for DHD Digital Health Development AG – from conception to publication and embedding in the content ecosystem. The podcast focuses on panel discussions about specific digitalization steps with exciting experts who report on their experiences with digital solutions in hospitals.

Audio sample:

Tasks

• Content creation
• Content management

Implementation

The website newhealth.guide is the hub of the media brand. Interested parties can find information about the products there, as well as access to all channels: the print magazine, all podcast episodes, newsletter registration, and social media presence. storyboard is responsible for the design of the website and content maintenance.

The website offers additional value with further information on the podcast episodes and exclusive interviews with experts. This is how we build brand loyalty and reach the target group with the right digital content exactly where they are online.

Tasks

• Newsletter design
• Content creation for newsletters
• Newsletter creation in Brevo (formerly Sendinblue)
• Project management

Hard facts

• How often? Once a month
• Distribution: By email after free registration at newhealth.guide

Implementation

storyboard developed and created an editorial newsletter for the NewHealth.Guide brand. Once a month, this newsletter provides subscribers with the most important news and dates from the digital health industry. In the “3 Questions for” section, created exclusively for the newsletter, medical professionals provide information on topics such as digital innovations. After a successful launch phase, the newsletter was handed over to Digital Health Development AG and is now produced in-house.

Tasks

• Developing a content strategy for LinkedIn
• Content creation for LinkedIn

Implementation

storyboard supported the media brand NewHealth.Guide in establishing a presence on LinkedIn, including a social media strategy tailored to the target audience. In addition to developing a content concept for the LinkedIn channel of NewHealth.Guide, this included creating posts and distributing sponsored content with a wide reach.

Tasks

• Media brand development
• Magazine concept
• Content creation
• Art direction (layout & design)

Hard facts

• How often? 4 times a year
• Distribution: Subscription

Implementation

Digitalization is advancing at an ever-increasing pace in the healthcare industry. It is often difficult for doctors, nurses, and clinics to keep track of new technologies. NewHealth.Guide magazine helps navigate this digital jungle.

The NewHealth.Guide contains exciting interviews with digital experts, doctors, and other key players in the healthcare sector. Successful best cases from practice are used to highlight the opportunities offered by digitalization.

The magazine also provides information on the most important news, dates, and key figures from the industry. In addition to the editorial tasks involved in producing the NewHealth.Guide, storyboard is responsible for project management, graphics, and image editing, including photo productions.

Browse through the entire magazine here:

Tasks

• Photo production
• Project management

Implementation

In order to authentically portray the industry experts featured in the interviews in NewHealth.Guide, storyboard works with renowned photographers. This results in professional photo spreads that convey the expertise and personality of the interviewees and give the magazine a consistently high-quality appearance. The images are used both for the interview sections and for the covers of the respective issues.