Wellendorff Family Magazine
What is the Wellendorff Family Magazine?
Since 2021, storyboard has been producing the family magazine of the same name for the Pforzheim-based jewelry manufacturer Wellendorff. The annual publication combines insights into the manufacturing process with personal stories about special pieces of jewelry and people.
"storyboard is an agency with which we have built up great trust. They think empathetically about customer wishes, are always on hand to offer advice, are always approachable and have a high level of implementation expertise. With them, we have a professional partner at our side who has its finger on the pulse and offers 360-degree communication from print to film to digital."
Claudia Wellendorff
Tasks
- Content creation
- Art direction (layout & design)
- Project management
Hard facts
- How often? Once a year
- Distribution: Displayed in Wellendorff boutiques, available to order via the Wellendorff website
Implementation
The Wellendorff family magazine offers a glimpse behind the scenes of the Pforzheim jewelry manufacturer. In the “Goldstadt” (Gold City), the jewelry is still handmade today – a craftsmanship that is honored with each issue.
Approachable and personal, moving and glamorous: the family magazine invites readers to immerse themselves in the world of jewelry manufacturing. Each issue offers insights into the traditional craftsmanship and valuable heritage of the Wellendorff family.
Customers from all over the world share their emotional jewelry moments with Wellendorff. The content is rounded off by interviews with prominent figures from the luxury industry and the presentation of new collections, special limited editions, and unique pieces.
A glimpse into the Wellendorff Family Magazine 2025 (German edition):
Tasks
- Content adaptation for digital magazine
- Art direction
- Multimedia design (animation, audio, video)
- Screen design & mobile optimisation
- Project management
In addition to the print edition, storyboard is also developing the Wellendorff family magazine in digital format. The online version translates the familiar layout into an interactive format: animations, moving images and sound bring the content to life – such as the editorial, which can be listened to, read personally by Christoph Wellendorff.
Optimised for mobile devices and available in five languages, the digital magazine gives readers worldwide a new insight into the world of jewellery manufacturing.
Tasks
- Photo production
- Video production
Implementation
For the Wellendorff family magazine, storyboard produces exclusive image material that visually brings to life the meticulous detail, passion, and profound expertise that goes into every piece of jewelry.
In addition, moving images are created for the family business's YouTube channel and website, for example in the form of video interviews (e.g., with André Maeder, CEO of the KaDeWe Group) or exclusive accompanying material for magazine content (e.g., Christoph Wellendorff's conversation with star pianist Igor Levit).
