XPLR: MEDIA

Tasks

• Content creation
• Art direction (layout & design)
• Project management

Hard facts

• How often? Once a year
• Distribution: Display at trade fairs and industry events

Implementation

Since 2020, storyboard has been producing XPLR: MEDIA Magazine, which is published annually at the Medientage München media conference. The print magazine showcases the diversity and appeal of Bavaria as a media location through innovative projects and opinion-leading personalities.

Each issue presents innovative cases from the Bavarian media industry that revolve around a specific focus topic. This could be, for example, the question of how media will be financed in the future, or how artificial intelligence is changing the media industry. For the “Hero Stories,” storyboard produces in-depth interviews, portraits, and reports, including photo shoots.

These detailed articles are supplemented by shorter Q&As, infographics, and other snackable content formats in a modern layout. Selected stories from each print issue are also published in XPLR: MEDIA in Bavaria's digital magazine.

Browse through the entire magazine here:

Tasks

• Photo production
• Content creation
• Art direction (layout & design)
• Project management

Hard facts

• How often? Once or twice a year
• Distribution: Display at trade fairs and industry events, at newsstands as a supplement in industry magazines

Implementation

Once or twice a year, storyboard produces an approx. 15-page supplement for XPLR: MEDIA in Bavaria, which appears in trade magazines such as “Journalist” and “Medium Magazin” and thus specifically targets media professionals. Each issue focuses on a relevant topic, which is presented in a journalistic style through a detailed “hero story” and supplemented with a variety of content formats. Short interviews with media professionals provide concise insights into current developments, while the “Who to follow” format presents exciting Bavarian social media accounts and podcasts.

Task

• Photo production

Implementation

To portray the visionary minds and innovative companies that shape Bavaria's media landscape, storyboard organizes customized photo shoots for each magazine issue. Photographers accompany the interview appointments directly on site and capture the personalities of the protagonists with their individual style. The result is images that are sometimes edgy and experimental, sometimes classic and modern, but always reflect the authentic character of the people and companies portrayed.